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 Bolster Your Small Business Benefits Offering with Voluntary Benefits

Bolster Your Small Business Benefits Offering with Voluntary Benefits

When it comes to attracting and retaining top talent, offering a robust and comprehensive employee benefits package is essential for small businesses. While mandatory benefits like health insurance and retirement plans form the core of your offering, voluntary benefits can be a valuable addition to further enhance your benefits package. These optional benefits, ranging from supplemental insurance to lifestyle perks, can cater to your employees’ diverse needs and preferences, ultimately contributing to a happier, more satisfied workforce.

This article will explore the benefits of integrating voluntary benefits into your small business employee benefits package and provide suggestions for selecting and implementing the most suitable options to complement your existing offering.

The Advantages of Voluntary Benefits for Small Businesses

Incorporating voluntary benefits into your small business employee benefits package can yield various benefits for both your employees and your company as a whole, including:

1. Increased employee satisfaction: By offering a range of voluntary benefits that cater to diverse needs and preferences, employees can feel more satisfied with and appreciative of the support provided by their employer. This sense of satisfaction can contribute to increased loyalty, engagement, and productivity.

2. Customization and flexibility: Voluntary benefits allow employees to choose the options that best fit their unique needs and circumstances. This flexibility offers employees a sense of control and personalization in designing their benefits package.

3. Competitive edge in talent acquisition: With a comprehensive benefits package that includes voluntary benefits, your small business can stand out among competitors, attract top talent, and positively impact employee retention.

4. Employee wellness and well-being: Certain voluntary benefits may promote and encourage employees to maintain a healthier lifestyle, take preventative healthcare measures, or engage in stress-reducing activities, all of which can lead to improved overall well-being and performance in the workplace.

Popular Voluntary Benefits Options

Voluntary benefits encompass a wide range of options that can be tailored to the needs and preferences of your workforce. Some popular voluntary benefits offerings include:

1. Supplemental insurance: Offer additional types of insurance, such as short-term and long-term disability, supplemental life insurance, dental and vision coverage, or critical illness insurance.

2. Wellness programs: Support your employees’ health goals with wellness initiatives such as discounted gym memberships, weight loss programs, or smoking cessation programs.

3. Childcare and eldercare assistance: Provide resources and support for employees with caregiving responsibilities, such as childcare vouchers, access to dependent care flexible spending accounts, or referrals to local eldercare services.

4. Financial wellness: Offer access to financial planning services, education resources, or retirement savings programs to help employees manage their finances and save for the future.

5. Lifestyle perks: Incorporate unique benefits catered to your employees’ interests, such as pet insurance, student loan assistance, or commuter benefits like parking or public transit subsidies.

Implementing Voluntary Benefits into Your Existing Benefits Package

Successfully integrating voluntary benefits into your small business employee benefits package requires careful planning and communication. Consider the following steps to ensure a smooth implementation process:

1. Assess employee preferences: Survey your employees to identify the voluntary benefits they are most interested in and evaluate areas where your current benefits package might be lacking. Understanding your workforce’s needs and desires can help you tailor a suitable voluntary benefits program.

2. Partner with reputable providers: Select providers with a proven track record of offering high-quality products and services in voluntary benefits. Partnering with a trusted provider, like Innovative Legacy Solutions, can help ensure a successful implementation experience for your business and its employees.

3. Communicate and promote the available offerings: Effectively promote the voluntary benefits by providing clear and detailed information about available options, enrollment periods, and how to access these benefits. Employ internal communication channels such as company newsletters, intranet, staff meetings, and special events to raise awareness and encourage participation.

4. Monitor and evaluate the success of your program: Continually assess the impact and success of your voluntary benefits program by seeking feedback from employees and tracking key metrics such as participation rates, employee satisfaction, and its influence on recruitment and retention efforts.


Incorporating voluntary benefits into your small business employee benefits package can greatly enhance the overall value and appeal of your offering, helping your business stand out as an employer of choice and promoting employee satisfaction, retention, and overall well-being. By carefully selecting and implementing a diverse range of voluntary benefits options tailored to your workforce’s unique needs, your small business can create a supportive and inclusive work environment that fosters loyalty, commitment, and success among employees.

Ready to explore your options for introducing voluntary benefits into your small business employee benefits package? Contact Innovative Legacy Solutions for tailored employee benefits services to help you design and implement the right benefits strategy for your unique workforce.